Despite how great your website may be, people won’t just stumble upon it accidentally (for the most part). You have to drive traffic to your site. In addition to paying for advertising, there’s also organic (i.e. non-ad) traffic to think about, which requires search engine optimization (SEO). There’s a lot to learn if you want to become an SEO expert, and no single method is going to cover everything there is to learn. However, some aspects are made easier on you by using the best SEO plugin for WordPress that caters to your specific needs.